Automated Email Sequences - Streamlining Customer Communication
Email sequences are a great way to provide ongoing value to your customers. However, they can be time consuming to create. Fortunately, automated email sequences are highly scalable and can save you and your team time. The key to a successful automated email sequence is that it’s tailored to each of your audience members. To do that, it’s important to understand the different types of email sequences and how they can be used.
Onboarding Email Sequences
An onboarding email sequence is an automated tool to equip your audience with the knowledge they need after they make a purchase or sign up for a free trial. Whether you’re selling software, a physical product or even a service, an onboarding sequence is a way to build trust with your audience by making sure they feel ready to use your products.
The onboarding email sequence is the first touchpoint for most of your subscribers, which means it’s an excellent opportunity to give them a warm welcome. Research shows that welcome emails have four times more opens and five times more clicks than regular email campaigns.
It’s also an ideal opportunity to set out your brand’s goals, mission and values. This helps your subscriber feel connected to your business and encourages them to keep engaging with you.
Cart Abandonment Email Sequences
A cart abandonment sequence is an automated follow-up email that sends your audience an email a few days after they leave items in their shopping cart. This can help you re-engage your audience and bring them back to your website to complete their purchase. The content of this type of automated email sequence should include an attractive discount to encourage your audience to come back and buy your products or services.
This type of email sequence should be customized to fit your product or service and should be based on a specific goal for your company. A common example of this is a company asking their audience to “like” them on Facebook and share a review with the company.
Post-Purchase Email Sequences
A post-purchase email sequence is a series of personalized emails sent to your audience to nurture their relationship with your company and encourage customer retention. A good post-purchase email sequence includes thank you emails, a follow- up survey and an invitation to return for new purchases or promotions.
Excellent customer communication is one of the most important factors in a business’s success. Unfortunately, many businesses lack the resources and time to thoroughly communicate with their audience.
As a result, many customers experience poor customer service. In fact, research by NewVoiceMedia found that companies lose $62 billion a year due to bad customer service. An automated email sequence can help you provide consistent, personalized communication with your customers to improve your customer service.
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